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Company Values help you define and promote the principles that shape your organization’s culture. These values can be referenced throughout Windmill—including in Shoutouts—to encourage value-based recognition and feedback.

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Overview

Company Values are your organization’s guiding principles—such as Customer Focus, Innovation, or Collaboration. In Windmill, you can define these values and their descriptions so they’re visible and reinforced across your team’s interactions. When integrated into Shoutouts, these values help you collect feedback that aligns with your company’s goals and culture. This makes it easier to recognize and reward behaviors that reflect your core principles.
If “Customer Focus” is one of your values, you can enable feedback prompts in Shoutouts that ask teammates to highlight examples of customer-centered actions.

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Setup and management

  1. Go to Setup → Settings
  2. Find Company Values under
  3. Click on Company Values to open the page
  4. Click the ➕ icon to add a new value
  5. Enter the name of the value (e.g., Customer Focus)
  6. Provide a description (e.g., Always puts the customer and their experience first)
  7. Click Save Company Values to apply your updates
Your saved values will now appear throughout Windmill wherever company values are referenced.

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Integration with Shoutouts

Once you’ve set up your company values, you can integrate them into Shoutouts. This allows you to prompt your team for feedback based on specific values—for example, “Who demonstrated Innovation this week?” This ensures recognition aligns with what matters most to your organization and reinforces a consistent, values-driven culture.

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Best practices

Keep values short and clear Use action-oriented language that’s easy to understand and remember. Make expectations tangible Write descriptions that show what living this value looks like in practice. Review regularly Periodically update your values to ensure they continue to reflect your team’s evolving mission.
Limit yourself to 3-5 core values. Too many values can dilute focus and make them harder to remember and reinforce.